28 Jan
2015

Five Benefits of Using Brisbane Shopfitting

Shop fitters design, install and make all the fittings that are needed for commercial offices and general retail shops. Apart from simply making or sourcing counters, displaying units and showcasing for shop fronts, shop fitters also carry out general space refit, architectural joinery, doors and floor coverings.

Shopfitters, after what they have proposed, will not only prepare specifications but also provide the plan’s cost estimates. Also, they will come up with plans for construction and design as well as drawings of the shop’s fit out. Additionally, they will also prepare tenders and quotes for subcontractors, like electricians.

5 Benefits of Using Brisbane Shopfitting experts

1). They make you prepared about the realities of the cost
Even before you get to write a brief to the shopfitter, it is important that you have a rough idea of what you want as well as what you do not want. Walk around and see what your competitors have done, do a research on the supplies and fittings that are available in the market and mix this with your retailing experience to arrive at a rough budget.

A professional shopfitter helps you to know the total amount of money that you will be required to spend. After that, you can work with the shopfitter to see where you can save. It can be very sad to realize that as a result of your inexperience, you miss out on an opportunity to save big time.

2). Borrow the experience of other people
Before finalising your premises, you need to start consulting with your shopfitter. These have a lot of experience in shopfitting, and their suggestions may impact the final choice. These people have the ability to see possible cost blowouts on a certain area that you did not even think of.

At the end of it all, the design of the shopfitter ought to reflect your view of the store’s overall concept. As the retail owner, you want something that holds true to the feel that you want. However, the outcome may not necessarily be to your precise specifications. After all, you are just looking for the shopfitter’s creative input.

You may want to consider getting a quote from 2 or 3 outfitters, and also find out the kind of fitout that they specialize in. One of the ways to tell a good outfitter is the way they make use of the entire space that is available.

3). Give your store an identity
As a business owner, you may want your public space such as storefront, to clearly state your brand, as well as what your brand stands for. This, it is hoped, will give you a competitive edge. If it happens that you feel that way yet you are not sure of the angle from which to approach it, it is important that you get an experienced shopfitter.

4). A unified look
A great outfitting design is known by the complete manner in which the design harmoniously encompasses all the visual aspects of space. A store’s look begins outside with the storefront or office front and also its signage. After that, it goes ahead to tackle point of sale marketing activities. It achieves this promotion at flow/movement patterns in the store and also at the very important decompression zone just in the store. Good Brisbane shopfitting ensures that all details, minute as they may be, are not overlooked.

5). Rejuvenates your store
There are sometimes when you may not necessarily want to set up your maiden office or store, but instead, you may want to shopfitters to better the current appearance of your store so as to keep abreast with the competition or to improve sales. It could also be that you have purchased a shop from your competitor and wants to make that store to be in line with other brands that belong to you. A shopfitter will help you both ways.

To achieve uniformity and conformity in chains and franchises, the parent company may send one specialist who then oversees the fitting of all branches. This way, all the branches will have the common feel and look that the company wants its clients to associate it with. There are certain shop owners who choose to do shop fitting by themselves while others prefer to hire specialty firms or contractors to offer the service. The above are the reasons why hiring a professional Brisbane shopfitting expert is much better than doing the job yourself.

18 Dec
2014

Social Media for Small Business

With a population of 2,189,878 (2012 population estimates), it is not surprising that there are many competitive businesses in Brisbane. Small businesses need to be innovative if they are to compete with larger corporations that have the money to buy radio and TV time and newspaper and magazine space. The Internet offers several business marketing opportunities, one of the most effective being social media marketing (SMM). So, how does a small business benefit from social media Brisbane?

More than half of all adults in Australia have a social media presence and your business should tap into this. You will reach more people than you would with newspaper classified ads, newspaper ads and other traditional marketing techniques which limit you to Brisbane or Queensland.

You will be able to compete with larger businesses on the same level because the effectiveness of an SMM campaign is not dependant on profitability. You will spend a fraction of what you would spend on traditional marketing methods.

All small businesses should tap into the power of social media Brisbane because this increases the chances of the business’s product going viral. All you need is a good YouTube video or a witty picture on Pinterest for this.

The creation of quality content is increasingly popular following Google Panda and Penguin updates. Social media marketing allows you to create quality and unique content effortlessly. This and the fact that search engines reward user engagement means SMM is good for your search engine optimization (SEO).

You will have a lot of control over your SMM campaign. There is a risk of your online reputation getting tarnished with other online marketing techniques such as email marketing. You get to monitor how your campaign is doing social media Brisbane, which helps you make informed decisions.

SMM is a must for small business in Brisbane because it helps you bring in targeted Web traffic. Only people who like what you have to offer will ‘like’ or ‘follow’ your social media profile. You are allowed to include links to your website on your profile. Your industry clout increases with each ‘like’ or ‘follower’. People are more likely to buy from you if they see you are popular.

The interaction with your customers and potential customers is important because you will get information that will help in product development and you will be able to solve problems that you would have had to hire a customer support team for. The use of social media Brisbane is also advantageous in that you get instant feedback.

27 Jan
2015

Innovations From Newsagency Shopfitters

For many retail companies, the way you arrange your store can determine just how much sales each storefront can do in a given amount of time. It can be welcoming to shoppers, or it may drive them away. How you fit your storefront says a lot about the underlying philosophy of your business model. This guide will cover some of the basic techniques that newsagency shopfitters use to provide a facelift to businesses. Though some agencies such as Revolution Retail provide similar services to other stores, the scope of this report will be limited.

Making the most of what you’ve got:

One of the most challenging aspects of any business is how you’ll get all of your wares into one store. Since real estate may be expensive, especially in larger cities, nearly every business wants to make efficient use of the store area that they are fortunate enough to have. For newsagencies, this may be complicated because they have such a wide array of products to sell to their customers. These shopfitters can give you guidance on how to stock shelves and arrange pathways that allow your storefront to give solid visual displays for their wares.

For some retailers, buying additional shelving may be prohibitively expensive and add to their overhead costs. This can cut into profit margins, and cause other deleterious effects on the revenues of a store. Shopfitters can help reduce this cost by simply giving advice on how to change the positioning of your current shelving.

One typical piece of advice is to buy interchangeable and flexible metal shelving. The primary reason for this is that the shelving can be changed out for larger or smaller products on display. Additionally, metal shelves are more durable and won’t break down easily. Though it may be a large initial investment, it will be one that pays off in the long run.

Improve the customer shopping experience:

Though the bottom line for many retailers are sales figures, any good owner knows that it is important to keep their customers happy with the way the store looks. Sometimes it can be difficult to understand what makes a good arrangement that is inviting for customers. But for newsagencies, an experienced shopfit has a variety of tools that have been proven to make customers feel welcome in your store.

A popular tactic is to change the layout of a retailer’s shelving to give clear lines of sight to customers while they are shopping. Many shoppers want to find the one product they’re looking for as quickly as possible. For large retailers, that is difficult because of the sheer volume of different things that they stock. But creating aligned shelving with clear glass exterior windows allows the shoppers to find their products much quicker. They can simply walk into to store and potentially see their desired product from almost anywhere that they’re standing.

Understanding the mindset of consumers is one aspect of newsagency shopfitters that retailers love to hire. Though retail shopping trends may change over time, a good shopfit can keep managers informed and up to date on how best to arrange their stores. If it provides the expected boost in sales, it will have been a worthwhile investment to make.

26 Jan
2015

Have Cane Will Travel

Award-winning comedy writer, Ian Heydon (Kingswood Country, How Green Was My Cactus, The Samuel Pepys Show, The Year My Country Broke) recently took out an unexpected award – for writing about travelling with a disability.

In 2010 Ian was diagnosed with Multiple Sclerosis. That led to the question – what does a writer who has a disability and who loves to travel write about? The answer was pretty obvious. Because Ian uses a cane for mobility assistance, he built a website called Cane & Able Travel and that site won the inaugural Business disAbility Award for Business Innovation in 2012.

Back in 2003, Ian had a travel book on Australia published called The Small Guide to A Big Country (Explore) and he subsequently bought a travel agent’s licence (Small Guide Travel). Much of Ian’s research for that book is still valid. As Ian says, “They haven’t moved the Sydney Opera House or most of Australia’s main attractions, so all I really needed to do was update where necessary and add the accessibility and disability facility information. It’s a bonus that the Small Guide Travel consultants can assist with itinerary advice and bookings.”

When Ian travels these days he uses both a cane and a wheelchair for getting around. “Before my diagnosis with MS I guess I felt a bit of pity when I saw other people in wheelchairs. I didn’t realise that wheelchairs give a person with a disability so much freedom. Mine allows me to get around much better at airports, especially when the boarding gate can be a fair distance from check-in, and it makes art galleries, museums and theatre so much more accessible and enjoyable.”

Ian first took his wheelchair on a trip to Dubai, London and Paris in 2012. While there are websites with attractions and disability information for those destinations in the pipeline, Ian’s first priority is writing about Australia. In late 2012 he visited Cairns and road-tested attractions like Skyrail and Quicksilver’s Great Barrier Reef as well as disabled-friendly accommodation. From this came the destination specific website, Cairns Disabled Travel.

The next cab of the rank was Canberra. According to Ian, Canberra is arguably Australia’s most rewarding destination for travellers with a disability. “There are flights from all other major cities and centres, they have an excellent public transport and wheelchair-assisted taxi system and all the major attractions are accessible, with many of them free. There’s excellent accommodation, terrific restaurants and bars and so much to see and do. It really is a fabulous tourist destination. Sure, after a couple of weeks there might be some thumb twiddling but for a few days away it is fabulous.” Ian visited Canberra in 2011 and 2013 to research accessible accommodation and attractions and the Canberra Disabled Travel website is now live.

Ian has a multi-destination itinerary on the drawing board for all Australian capital cities and major regional centres so you could see him soon in your part of the country. But the Kingswood? No, he won’t be taking the Kingswood!

25 Jan
2015

Concrete Cutting and Core Drilling Brisbane

DIY vs Hiring a Concrete Cutting Service – including a Step by Step Guide

There is a vast variety of concrete saws and equipment that can be hired to do that pesky DIY project that you have always wanted to get done. But when should you hire a professional and when should you just give it a crack? To do your concrete cutting or core drilling job properly and on budget you will need: the right equipment, the right type – wet or dry, the right protection for yourself and the environment, the right skills and the right value for money. There is lots to consider, but if you read on and follow this step by step guide we can explore this in a little more detail.

Step 1.Choose the right equipment: For gener slab cutting Brisbane you will need a Floor Saw or Kwik Cut Saw (Hand Saw). This process is used when reasonably level and flat surfaces have to be cut and includes cutting through reinforced concrete, precast concrete, and other structural materials.

These surfaces include floors, roofs, bridge decks and suspended slabs. The surfaces are usually cut to provide expansion joints, to make openings for ducts, elevators, stairwells, machine pads, trenching and for demolition purposes.

For wall sawing Brisbane you will need a Kwik Cut Saw (Hand Saw) or Ring Saw. This process is used for the cutting of openings in vertical surfaces and surfaces with slopes so great that floor saws cannot be used.

These surfaces are usually cut to provide for doors, windows, vaults, silos, chests, foundations, ducts or large diameter pipes, or to remove part or all of existing walls. For core drilling Brisbane through a floor or wall you will need a core drill. Core drills can usually drill holes from 25mm dia – 660mm dia. This process is used for the drilling of circular holes in reinforced concrete, precast concrete, asphalt, brick, cinderblock and other structural materials. Usually the holes are made for electrical, plumbing, heating, sewer and sprinkler installations. Other applications include holes to anchor bolts or lifting rods, to place explosive charges, to install load carrying devices, or for analysis of the structure of the rock.

Step 2. Wet or Dry cutting? I don’t mean to scare you here, but cutting concrete can be very messy. You can probably figure out that the dry cutting means cutting without water and should be less messy… hmm not so sure. Cutting without water means dust and lots of it. Very messy, minute particles of concrete will billow into a thick cloud of grey concrete dust or red brick dust and coat everything nearby you own. Personally I prefer the wet cutting machines. Even though the mess is wet grey or red slurry, it is much easier to clean up all the mess with a wetvac (wet and dry vacuum cleaner) and a wipe over with a damp cloth. Dust on the other hand can get absolutely everywhere.

Step 3. Protect yourself and the environment. Basic safety equipment you will need include goggles, ear plugs, safety boots/steel capped gumboots and gloves. If you have chosen a dry cutting machine you will also need to work with a dust mask on to protect your lungs, and sun protection and long sleeves if you are working outside.

Cutting concrete can be very noisy so be mindful of neighbors and nearby businesses in case of noise pollution and air pollution. Think about what is below you if you are cutting on a floor higher than ground floor. Sadly I have heard of some terrible injuries because of falling cores and no safety barriers. Protect the environment with plastic sheeting, extraction fans and a wet/dry vacuum cleaner. In many countries, letting waste such as concrete slurry go down the drain is against the law and you will be fined.

Step 4. Check if you have the right skills. There are many dangers associated with concrete cutting equipment. Even though this equipment can be readily hired, this equipment should only be operated by experienced personnel. You won’t need to google ‘saw injuries’ to imagine the dangers of operating such powerful equipment without the right know how and strength.

Step 5. Check out the cost. Believe it or not the cost to hire a skilled professional who has all the equipment needed and can get the job done with minimal fuss, is often not much more than hiring the equipment yourself. Aside from the safety risk, mistakes in concrete are expensive if you get it wrong. Before you go ahead with the hire, at least get an idea of price from a professional by obtaining a quote.

For example you may be surprised to know that at elliottandfyfe.com.au you can hire a Brisbane concrete cutting operator to do a basic job for about $150.00. That’s hardly more than the cost of hiring the concrete cutting equipment, and comes with a skilled operator to do the hard work. Might just be worth the call?

Shaun McCabe Elliott and Fyfe Concrete Cutting Service – Brisbane. For an obligation free quote on any job call 07 3806 9100 or 0411 554 737.

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